The strategy of Cathay Pacific (Customer Loyalty) BA (Hons) in Essay

The strategy of Cathay Pacific (Customer Loyalty) BA (Hons) in Business Administration - Essay ExampleIn ready to sustain in the competitive world(prenominal) market, the airline services significantly needed to acquire great proportion of commitment and satis particularion from the customer. However, this exalted competition has proved to be an advantage for the travelers as they get chance to travel for low cost.With all airline service offering better product quality, lower price and promotional offers, the competition became evening tougher. Since there is numerous number of airlines in the international routes, it gets harder to reap on profits .It is a saddening fact that the event of September 11 attack has impacted the airline industry in a truly destructive way. It not only decreased the passenger traffic but also hiked up the airfares to hurl things worse. Eventually, the global recession made the airline industry struggle to subsist in the market and husband their profit ratio. Subsequently, the only way to boost the sales was to gain customer confidence and loyalty.In order to gain customers satisfaction and loyalty, the airline industry initiated to make use of the marketing shamble and its 7Ps.Since only a right marketing strategy can increase the customers loyalty and satisfaction the airline services rested their trust on the 7 ps of marketing jumble model. The 7 elements of marketing mix like product, process, price, place, physical evidence, people and promotion was sure the best design for them. For this reason, the airline companies started to come up with promotions, advertising campaigns, frequent flyer programs and many online services to melt the mentality and hearts of customers. They assured the customer that they would not regret for choosing their service as they are the best in the market in respect of price and comfort.Many airline services experienced that the customers definitely responded healthy to their marketing strategies and this enabled them to at least cover up their operating